THE LATEST NEWS and advice on fly fishing, fly fishing gear, fly fishing trips, and fly fishing books and media.Phil Monahan on Fly Fishing Magazines
Phil Monahan, editor of American Angler magazine gives us an inside look at the publishing side of fly fishing while talking about what it was like to go from academia to guiding in Alaska and Montana, to editing for Outdoor Life in Manhattan, and finally to holding the reins of his own periodical.
Listen to the Podcast (52:15 - 72MB)
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Interviewer: Zach Matthews | Itinerant Angler
Podcast Excerpt: "[Differentiation] is certainly one of the most frustrating topics that any of us in [fly fishing] magazines deal with. And in fact at the Denver show, I had this very conversation with one of the editors of Fly Rod & Reel. To us, our magazines are completely different. They're both fly fishing magazines, sure, but once you get past that, their focus and focus of American Angler seem to us to be completely different. The most frustrating thing is that you might be at a consumer fly fishing show and a guy will come up to you and say 'God, I loved that article you did on so-and-so.' And, of course, they are describing an article printed in another magazine."
