Reporter Kent Garber recounts Chouinard's decision to move away from industrial farming to organic products and notes that even the spiritual leader of Patagonia says nothing is truly "sustainable." "He is wearing a black Patagonia jacket, which holds a box of flies and might be mistaken for product placement were it a marquee product of practically any other company. But Chouinard, who is 70 but looks younger, doesn't care much about selling jackets these days."
U.S News Profiles Patagonia's Yvon Chouinard
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This page contains a single entry by Marshall Cutchin published on October 25, 2009 9:30 AM.
Richard Brautigan Gone 25 Years was the previous entry in this blog.
True Montananness is the next entry in this blog.
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