If you haven't noticed the explosion of marketing videos on YouTube in recent months, you've missed a modern cultural phenomenon. But of course some businesses are using the platform better than others -- many of them remixing and redubbing footage to put a humorous twist on classic footage. Take fly fishing and outdoors outfitter Wind River Gear Shop in Dubois, Wyoming, who are using a Waverly films clip of David Attenborough's lyrebird footage to generate attention.
New Ways to Sell Outdoors Gear
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This page contains a single entry by Marshall Cutchin published on August 19, 2008 6:35 AM.
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