New Ways to Sell Outdoors Gear

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If you haven't noticed the explosion of marketing videos on YouTube in recent months, you've missed a modern cultural phenomenon. But of course some businesses are using the platform better than others -- many of them remixing and redubbing footage to put a humorous twist on classic footage. Take fly fishing and outdoors outfitter Wind River Gear Shop in Dubois, Wyoming, who are using a Waverly films clip of David Attenborough's lyrebird footage to generate attention.

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About this Entry

This page contains a single entry by Marshall Cutchin published on August 19, 2008 6:35 AM.

Father and Son Team Cause 36,000-Gallon Oil Spill in Wild Trout Stream was the previous entry in this blog.

Dr. Slick Announces New Tools for 2009 is the next entry in this blog.

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