THE LATEST NEWS and advice on fly fishing, fly fishing gear, fly fishing trips, and fly fishing books and media.The Re-Engineering of Umpqua Feather Merchants
Ever wonder how fly uber-vendor Umpqua decides which flies will make the catalog in any given year? Charlie Meyers explains in the Denver Post. "'We get many hundreds of submissions from all over the world from people who think they've invented something new,' [Bruce] Olson said of a process that ends with a sort of summit meeting that includes sales representatives from across the nation. 'They all get to vote on what they think will sell best in each geographic territory. A lot of things go into each decision.'"
