C & F DESIGN APPOINTS NEW DISTRIBUTOR FOR US & CANADA

May 5th, 2008. Idaho Falls, ID. RIO Products proudly announces a new agreement with C & F Design to distribute their unique range of fly fishing products.

U.S. Fly line, leader and tippet manufacturer, RIO Products of Idaho Falls, Idaho, has signed an agreement with C & F Design of Japan to be the exclusive distributor for C & F products in the United States and Canada. The long term agreement, effective the 5th of May 2008, gives RIO Products the distribution rights for the well known brand of fly boxes, fly tying equipment and accessories.

This agreement will result in a broader range of C & F products being available in the U.S. and Canada; starting with the 2009 season. In addition, RIO Products will be distributing a select assortment of C & F Design's bag and accessory range - called "Outrange". C & F Design spokesman, Takashi Nakajima, stated that the new distribution agreement will help further grow the C & F Design brand - by offering a greater range of products, sizes and colors to be available to the US and Canadian fly fisher. Takashi says; "We are very excited to have this contract with such a great company as RIO. We know we will have strong sales growth together and look forward to establishing a successful and long term relationship in North America!"

RIO will be distributing the C & F range of products through its network of sales reps,
domestic distributors and authorized retailers. RIO expects to be completely stocked and ready to ship the full range of C & F products by the 19th of May.

RIO's President, Travis Campbell, says; "We are delighted to be granted the distribution rights of such a great selection of products. We are all passionate fly anglers at RIO and have used and admired C & F products for years. It is great to be able to offer this assortment of products to our retailers and consumers, knowing the quality and strength of the C & F brand."

For more details contact Zack Dalton - zack@rioproducts.com

RIO Products Intl, Inc. • 5050 S. Yellowstone Hwy. • Idaho Falls, Idaho 83402 USA
Tel. 208-524-7760 • FAX 208-524-7763 • Website: www.rioproducts.com
Fly Fishing's Creative Specialist in Fly Lines, Leaders & Tippet MaterialsTM