Loomis's First Marketing Slogan: "I Don't Sell Rods"

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That's what Gary Loomis said to a likely customer while standing in a steelhead stream holding his first homemade fly rod. "'I'll give you $100,' the man said. Loomis stood firm, but the man was persistent and kept raising his offer. Finally, the man said, 'I'll give you $200 cash.'" Also, read through to the end of this article to find out what started Joan Wulff on her amazing fly fishing career: fear of being criticized for her rowing technique. Steve Waters on Sun-Sentinel.com.

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About this Entry

This page contains a single entry by Marshall Cutchin published on October 26, 2007 6:27 AM.

2007 FlyFishing Retailer Show Attendance Up was the previous entry in this blog.

Funny Videos: The Ultimate In Bad Fly Shop Service is the next entry in this blog.

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