For a bit of insight about how outdoors clothing marketers conceptualize your buying habits, check out this article about how the hunting and fishing lifestyle sells "clothes with talking points" to non-outdoorsmen. L.L. Bean's Teufel "says he always looks to see who's wearing the imitations of Bean's classic brown cotton duck field coat, and who has on the original Upland Field Coat, which features a 'blood proof game pouch' inside. Some people can spot the difference, and that matters to some customers, he says." Abe Aamidor on Indystar.com.
Clothing for Outdoors Wannabees
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