Cabela's: From Free Fishing Flies to Ersatz Safaris

By
Marshall Cutchin
 on November 29, 2005 7:00 AM | | Comments (0)

With the controversy surrounding outsourcing fly fishing products and components from overseas, it's interesting to note how Dick Cabela first managed to find a profit in fly sales. "To think, Dick Cabela started it all in 1961 on his kitchen table in Chappell, Neb., selling cut-rate flies tied in Japan. First, he advertised 12 flies for $1 and got only one customer. He cut the price to five flies for free with a 25-cent charge for shipping and handling, and the orders started rolling in. According to the hardcover history of the company written by his son, David Cabela, the profit margin on each order was 2.2 cents per fly." John Balzar in the Los Angeles Times.

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This page contains a single entry by Marshall Cutchin published on November 29, 2005 7:00 AM.

Greg Gianforte was the previous entry in this blog.

Collectible Flies and Jewels: Not So Different After All is the next entry in this blog.

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