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Yvon Chouinard Interview

The always-provocative Yvon Chouinard -- founder of Patagonia -- talks to a Jackson Hole, Wyoming reporter about business success and business failure. "I think General Electric has come to that conclusion. GE spent decades causing a lot of harm around the world, including polluting the entire Hudson River and refusing to admit they did. Then all of a sudden they got a new CEO [Jeffrey Immelt] who sees a lot of opportunity and money to be made in more green products." Ed Bushnell in Planet Jackson Hole.

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MidCurrent is an independent provider of fly fishing news, literature and advice. We are experienced anglers and guides who enjoy helping others learn. Want more information? You can send us an email here: info@midcurrent.com

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